Saturday, May 17, 2014

The Periodic Table of the Elephants

Last January, Brian Switek, a rising star in the dinosaur firmament (his latest book), made an offhand comment about the need for a periodic table of the elephants. I don't know if he meant it seriously or if he was just going for the pun. However, I had just been reading about proboscidean evolution and the name set off a whole marquee of light bulbs over my head. Let's make a periodic table of proboscidean evolution.

I Googled the idea and found several "Periodic Tables of the Elephants" but all of them were normal periodic tables using cartoon elephants as illustrations. None of them were really about elephants. I let the idea bubble for a while, bounced it off my Facebook friends, and, last week, decided to go for it.

So, what is the plan? Simply put, it's an educational poster of proboscidean evolution using the familiar theme of the periodic table to illustrate the diversity of the proboscidean family tree. It's a very bushy tree. The definitive work in the late 1930s listed 350 species. It took sixty years for someone to become brave enough to prune that tree, getting rid of unnecessary duplications, and adding recent discoveries. By my count, there are currently 177 species recognized in the order Proboscidea. This can't all be explained in a poster. No one wants a poster of mostly words. The poster needs an accompanying booklet. This book and poster set is not unusual for educational posters.

Alrighty. What's the plan? For the periodic table itself, I intend to organize a representative subgroup of the recognized species (about a third of them) in the order that their genera first appeared in the fossil record and use these for the table. For each square in the table, I'll make a drawing of the species with a size bar, give it a two letter symbol, provide its Linnean binomial (scientific name), and the namer and year it was named (these are also part of the full scientific name). In the center of the poster I'll provide a key to the squares and on one side I'll provide a general family tree of to show how they fit together.

But wait, that's not all. The booklet expands on this. In the booklet I'll provide a specific description of each species, with an enlarged illustration, explaining it's evolutionary significance and stories about it's discovery, lifestyle, and appearance. The whole thing will be prefaced with an illustrated article on proboscidean evolution that gives perspective to each of the individual genera and species. Aside from its educational value, the booklet will allow the owner to assume an air of superiority while explaining the poster to their students/nerdy friends. Who doesn't like that?

I've decided to pitch this on Kickstarter (or Indiegogo, I'm open to recommendations). I'm broke and I need some income to keep going. I have tons of research that doesn't fit into the book, and I would like to monetize it. This also gives me something to put on my resume to convince potential publishers that I know my stuff. There are some great stories that I had to greatly abridge or cut from the book. These will make great e-books, but these are things that will be useful for marketing the mammoth book after it's done. I need something that I can do right away that will pay up front. The evolutionary data fits the ticket perfectly.

To do this, I'll need to produce around eighty professional quality illustrations. I can do that, but, since the last time I did any serious illustration, I've developed a serious hand tremor. Retraining myself will take some work, but not a lot. I would show you my current artistic ability, but my scanner died not long before I moved. Getting a new one will bee my first expense. I need to pay myself for my research time, my art, layout, color, and the production of the first batch of the posters, booklets, associated mailing costs, and anything I might have missed. Based on what I've already done, I think three months for the project is a realistic goal.

This leads me to some questions: 1) Is this a good idea? 2) Would you buy the poster or do you know anyone who would? 3) If I go ahead with this, what should be my financial goal? I think at least $4000 for the art and at least $2000 for the rest. Could I get more? 4) I need to offer threshold gifts. Any ideas? Signed prints? The poster? 5) What am I forgetting?

I'll keep working on the book during this time, just not as fast. If anyone has experience with Kickstarter projects, I'd love to hear about it. What do you think?

1 comment:

  1. I say do it! I think it's a great idea and I would be interested in seeing this come to fruition. For your Kickstarter, I would set a goal of $7,500. You'll need to account for miscellaneous costs for producing, marketing, and distributing a poster, plus a small sum for your time and effort (the risk being that if you are successful, the payout for your artistic work will come from net profits from sales, but if it fails, you will have spent a lot of time working on something that didn't give commensurate value back in the form of income). Good luck!